Case studies

Real builds, real results

We rebuild and scale sites for SaaS, finance, and travel brands. Here is the work, exactly how we do it, and how our clients benefit, with the numbers to back it up.

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AI SaaS

sem.chat

A programmatic site that turned an AI widget into a SaaS

3.2M+

Conversations

+47%

More leads

4.8/5

Rating

Finance

BeCoin.net

Scaling a finance platform to 44 languages with zero index errors

Languages

10,681

Validated URLs

Index errors

Travel daneriyachts.com

DanEri Yachts

Rebuilding a luxury cruise brand for destination search

170

Pages built

271K+

Words written

Languages

The numbers behind the work

Scale you can measure

3.2M+

Conversations handled

Languages shipped

10,681

URLs indexed, 0 errors

271K+

Words published

Published research

SEO case studies we ran in public

Programmatic SEO teardowns, measured rather than recalled. Every figure below is dated and traceable to the method in the article.

NerdWallet

How NerdWallet Gets $27M of SEO Traffic

a month: what its Google traffic would cost as ads: $27M
top pages are calculators: 4 of 10
links to one article about gas station card fees: 756K

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29 Sep 2026

Wise.com

How Wise Gets 7.1M SEO Visits a Month

US visits a month from Google: 7.1M
top pages are currency converters: 10 of 10
links to one customer's invite link: 2M

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28 Sep 2026

Healthline

How Healthline Gets 17M SEO Visits a Month

visits a month from Google: 17M
from its single biggest page: 0.7%
keywords it ranks for: 15M

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28 Sep 2026

Zapier

How Zapier Gets 3.7M SEO Visits a Month

visits a month from Google: 3.7M
of them land on one blog post: 62%
links to one integration page: 1.1M

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28 Sep 2026

Canva

How Canva Gets 22M SEO Visits a Month

visits a month from Google: 22M
of them search for its name: 87%
links to one design a user shared: 2.6M

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25 Sep 2026

Chess.com

How Chess.com Gets 1.3M SEO Visits a Month

visits a month from Google: 1.3M
of them land on one page, the homepage: 58%
of its search visits come from brand searches: 92%

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25 Sep 2026

Calculator.net

How Calculator.net Gets 11M SEO Visits a Month

visits a month from Google: 11M
pages, nearly all of them free tools: 222
visits for every page it publishes: 50K

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24 Sep 2026

RTINGS.com

How RTINGS Gets 1.3M SEO Visits From Comparisons

visits a month from Google: 1.3M
top pages are "best" lists, not reviews: 9 of 10
of its link text is its own name: 3%

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25 Sep 2026

GOV.UK

How GOV.UK Gets 8.2M Visits With No Brand

URLs, every sitemap file counted: 866,341
of them are the pages you have used: 2,161
of its links are dofollow, the highest yet: 93%

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29 Aug 2026

AI answers

How Zapier Gets 16 AI Mentions and 0 Links

answers that named one of three brands: 33
links back to any of their sites: 0
reports saying none of your pages were cited: 3 of 3

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23 Aug 2026

PHP.net

How PHP.net Gets 121K Visits on 450M Links

URLs in the entire sitemap: 39
manual pages behind one of them: 9,144
referring domains for those 39: 468,843

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29 Aug 2026

TED

How TED Turns 105M Links Into 300K Visits

URLs, all 29 sitemap files counted: 117,053
of talks are curator-approved: 6.5%
referring domains, the most yet: 913,482

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29 Aug 2026

Docker Hub

How a Frozen Sitemap Earns Docker Hub $291K

community repositories listed: 101,703
official images, the ones you know: 177
domain rank out of 100: 97

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29 Aug 2026

Dribbble

How Dribbble Earns 683K Visits on Tag Pages

URLs, all 226 sitemap files counted: 10,811,977
auto-generated listing pages submitted: 1.27M
audit score, a perfect run: 100

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29 Aug 2026

Rotten Tomatoes

How Rotten Tomatoes Gets 31M Visits a Month

pages, every sitemap file counted: 3,451,484
of them are pages about people: 50%
sampled person titles name the brand twice: 9 of 9

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27 Aug 2026

freeCodeCamp

How freeCodeCamp Ranks #1 for an Emoji

articles in the sitemap: 12,980
still carry a Medium-era URL: 32%
domain rank out of 100: 93

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29 Aug 2026

NHS

How the NHS Gets 9M Visits From Listings

URLs, all 8 sitemap files counted: 56,889
of them are provider profiles: 91%
audit score out of 100: 87

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29 Aug 2026

ClinicalTrials.gov

How ClinicalTrials.gov Earns $181K a Month

trial records in the sitemap: 600,762
other pages on the whole site: 69
audit score, a perfect run: 100

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29 Aug 2026

Open Library

How Open Library Earns 9.9M .edu Links

URLs, every sitemap file counted: 55,789,489
files that are almost entirely empty: 98
referring domains per page: 0.0029

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29 Aug 2026

MDN Web Docs

How MDN Gets 2M Visits With 0% Branded

URLs, every language sitemap counted: 66,772
of them are the English original: 22%
domain rank, the first we have seen: 100

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29 Aug 2026

itch.io

How itch.io Gets 2.6M Visits From Tag Pages

pages, every sitemap file counted: 5,841,233
of them are the actual catalogue: 33%
speed score, the only perfect one yet: 29/29

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25 Aug 2026

Meetup

How Meetup Turns 69M Links Into 378K Visits

URLs submitted, every leaf counted: 4,868,827
of them redirect instead of resolving: 67%
domain rank, in spite of all this: 96

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25 Aug 2026

Eventbrite

How Eventbrite Gets 2.4M Visits From Events

of sitemap files are filtered views: 83%
domain rank, the highest in this series: 98
sitemap files hold the actual events: 5

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25 Aug 2026

PyPI

How PyPI's 2M Pages Earn Only 154K Visits

pages, every sitemap shard counted: 1,968,436
pages about people, against 870k packages: 1.1M
audit score, the best in this series: 91

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25 Aug 2026

Levels.fyi

How Levels.fyi Earns 173K Visits Monthly

pages, counted leaf by leaf: 528,363
monthly US organic visits: 173,537
of 396,360 company pages in its top 10: 2

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5 Sep 2026

GeeksforGeeks

How GeeksforGeeks Earns $2.8M a Month

articles across 185 sitemap files: 183k
referring domains per article, against 24: 0.6
domain authority, measured with our own tool: 91

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23 Aug 2026

Sitemaps

How 11 of 19 Sitemaps Break the Rules

sitemaps with no problems at all: 8 of 19
ship no lastmod, including 2 SEO vendors: 6
URLs in wikiHow's sitemap index: 0

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6 Sep 2026

Goodreads

How Goodreads Gets 11.1M Visits From Books

page types, each with its own sitemap: 16
pages for tags on quotes alone: ~6M
domain authority, top tier of the series: 97

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23 Aug 2026

IKEA

How IKEA Gets 10M Visits in 116 Countries

monthly US organic visits: 10.2M
hreflang tags on a product page: 0
one sitemap, against a 50 MB limit: 47.6 MB

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6 Sep 2026

robots.txt

How 9 of 9 Publishers Block AI Crawlers

publishers block at least one AI crawler: 9 of 9
software companies block anything: 0 of 31
crawler mentions that are not blocks: 91

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6 Sep 2026

wikiHow

How wikiHow Earns $2.5M a Month in Traffic

questions answered: 62,787
custom pictures, one per step: ~880k
domain authority, from 62,787 pages: 96

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22 Aug 2026

Zillow

How Zillow Built 118M Pages for Search

sitemaps of sold homes, to homes for sale: 147:1
of its home pages cannot be bought: 98%
referring domains to pages: 1 : 426

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6 Sep 2026

Booking.com

How Booking Gets 10M Visits From City Pages

of US traffic from one city: 20%
of 354 sitemaps, one type: 312
site health, zero issues: 100/100

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5 Sep 2026

llms.txt

How 33 of 62 Sites Use llms.txt

sites that answered have one: 33 of 62
publishers and retailers do: 0 of 16
the largest file we found: 2.3 MB

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6 Sep 2026

5 SEO Tools Cost $5,952 a Year. One Costs $1,188.

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How we work, answered

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